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GSES Ltd – GLOBAL SUTAINABLE EXCELLENCE SERVICES LTD

 

GLOBAL is part of the Global Power group, specialised in Garden Tools equipments, working with strategic brand and design agency based in UK. We work alongside our clients to establish and communicate their added advantage, helping them achieve maximum impact and business success.

From your name and logo, to your Trade Mark registration, GLOBAL help you in each stage of your New Brand conception. Choosing a business name reflective of your Garden Tools Brand;

The GLOBAL team will help you to take all necessary steps in finding the perfect name to match your business garden products idea.

To get you started and moving in the right direction, consider these three important factors before creating a name for your business:

  • Your brand: It’s important for your business name to reflect the type of brand, you are developing. This will influence how you market and interact with your target audience, and eventually build brand recognition over time.
  • Your market: Analyze similar garden products, and think about what makes other brands memorable. Then, use that same lens to think about what will make your brand unique and stand out from the others.
  • Searchability: A good business name is memorable and easy to find. As a result, you’ll want to set your sights on naming options that are available on internet to make your business searchable.

Ask GLOBAL to help you to choose a business name

Make your name memorable: A customer’s ability to recall your business name has a huge impact on how they view your business. From every inch of the marketing funnel, to attracting new customers, and bringing back loyal ones – it’s all linked to how quickly a potential customer remembers your name.

Branding: Your name will be a blueprint for all the decisions you make when developing your brand down the road. Over time your logo, slogan, and value proposition can be changed, but it’s exceedingly hard to change your name without losing some of the strength of your online brand. Choose a name that can evolve with the long term vision for your brand.

Clarity: A simple, clear, and direct name will be far more catchy and easier for customers to recall. If customers don’t understand your brand initially, they’re less likely to remember it later on. Good brand names don’t require too much explanation. While it should be clear, it should also be adaptable to change. Names that are too topical, or directly reference a specific product could box you in later on. Make sure to evaluate your business name idea for company growth potential and entry into adjacent industries.

Uniqueness: Customers won’t remember a brand name if it isn’t distinct. Catchy branding is all about setting yourself apart from your competition and that starts with a cool, unique business name. A unique brand name that grabs a customer’s attention will be remembered later on.

Availability: Last but not least, you need to make sure your brand name isn’t already taken. Setting aside the legal risks, another brand with your name (or something similar) can be confusing for customers and damaging to your online reputation. This is true of your domain name as well. Your domain name should be as memorable as your business name and easy to associate with your brand. When you’ve selected a name, make sure to check for domain availability and claim a workable domain as soon as possible, with the help of our domain name generator.

Finding the best name for your business doesn’t have to be complicated, at GLOBAL, we make it easy to know your creative options, while keeping in mind everything else you need to grow your business. Once you’ve discovered how to choose a business name, you’re one step closer to launching your dream brand online.

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